Selling in South Florida
The South Florida real estate market is experiencing an oversupply of homes listed for sale. Selling a South Florida home now requires a lot more than just putting a sign in the yard and a home listing on the MLS. It takes an experienced professional with a winning marketing plan to move your house quickly, professionally, and profitably.
My effective home marketing plan has a heavy emphasis on Internet marketing. According to the National Association of Realtors, 90% of home buyers begin their search on the Internet, so as print advertising becomes less relevant you will find more home buyers in South Florida searching for homes and real estate on the Internet.
Whenever I list a property, it not only goes into the MLS and Realtor.com, but also to Googlebase.com, trulia.com, Yahoo.com, and many more sites. I also advertise on my own sites, which are very well ranked on search engines and consistently get thousands of hits a month. This ensures that anyone looking for a property on search engines will find your home over and over.
TIPS FOR SELLERS
Setting the List Price
Pricing your property properly is decisive for getting the most amount of money in the least amount of time. A property that is priced over the market can often discourage buyers who are serious about finding a property. If the property is under-priced, it will most likely sell quickly, to the detriment of your net proceeds. Care and research should be taken when establishing the listing price.
Prepare your house for showing
Underprepared homes can be sales disasters. Your home will never get as much attention from potential buyers as when it is first listed, so don’t put your home on the market until is ready to be seen as favorably as possible.
Well kept homes, properly priced in the beginning always get you the fast sale for the best price!
Home Selling Process
Know what to expect when you sell a home. This guide explains each step, to help you make informed decisions.
Select a Real Estate Broker
Select a Realtor familiar with your area. An effective real estate professional helps you prepare your home for selling and lead you through the selling process.
Obtain a Market Analysis
How much your home is worth? It is very important to price your home competitively in your local marketplace. Get a professional evaluation from an experienced Realtor.
Set up the Price
Your Realtor will help you establish the best price for your home, considering market conditions, market analysis, and other variables. Do not overprice your property. A high listing price will lead buyers to expect more than what you have to offer.
Marketing your Home
Your real estate professional will include your property in a database of all available properties, called the Multiple Listing Service (MLS). All MLS data reaches all Realtors and also buyers can browse it through most real estate websites. It is also essential market your home through the most popular real estate channels to allow maximum exposure and advertising.
Prepare the Home for Sale
Make sure your home shows well in relation to your competitors. The exterior of your home makes the first impression and should always be well-kept so interested buyers passing by will call your agent for a showing.
The Offer
Review the terms of the offer with your Realtor. You have three options at this point:
Accept the offer as is, make a counter-offer or reject the offer.
Negotiation
Verify with your Realtor all aspects covered in the transaction, such as the price of the property, responsibilities, closing costs, day of occupancy, etc. Anything that can bring mutual benefits to both parties is negotiable.
Home Inspection
This is something the buyer requests and the cost of the inspections are paid by the buyer. In most cases the buyer will have five business days to inspect a home.
Home Warranty
To increase the success of selling your home and reduce the chances its new buyer will run into problems after the sale, it’s a good idea to invest in a home warranty. It will cover the cost of many repairs or replacement systems in your home.
Closing
The final stage of the process happens when the home ownership is transferred to the buyer, but the deal is not done until you have received a check from the title company for the sale of your home.
Selling Resources
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